What’s Inside The Vision Lab?
The Vision Lab is a done-with-you execution and implementation experience where we take your brand from strategy to reality.
Your brand’s foundation is set. Now, we refine your brand identity, messaging, marketing strategy, and visibility plan—ensuring that your brand doesn’t just exist, but commands attention and builds demand.
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Deep-Dive Brand Strategy Session to define your vision, positioning, and messaging so your brand speaks for itself
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Customer Journey Mapping to ensure your brand connects with your audience at every touchpoint
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Sales & Offer Structuring to align your offers for profitability, sustainability, and ease
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Complete Brand Messaging Guide so you always communicate with clarity and confidence
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Copy for Your Offers & Services written for impact, conversion, and alignment
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Website Copy that ensures your brand stands out and resonates with your audience
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Full Brand Kit in Canva, including a custom color palette, typography, and logo variations
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Three Custom Brand Assets designed to elevate your online presence
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Ten Instagram Templates to make content creation seamless and aligned
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Step-by-Step Marketing Plan so you know exactly how to build demand
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Sales & Lead Generation Strategy designed to attract and convert your ideal clients
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A structured roadmap that keeps you focused on what actually moves the needle
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Full Brand Kit in Canva, including a custom color palette, typography, and logo variations
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Three Custom Brand Assets designed to elevate your online presence
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Ten Instagram Templates to make content creation seamless and aligned
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Social media shouldn’t feel overwhelming. You’ll receive a fully organized Trello board packed with everything you need to stay consistent, show up confidently, and create content that speaks to your audience.
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A complete content strategy map with your brand pillars and messaging themes
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Over 100 content titles, topics, and prompts that sound like you
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Story frameworks that make selling feel natural
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Caption formulas that help you write posts with ease
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A library of pre-written social media post examples so you never start from scratch
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A breakdown of how to structure, schedule, and repurpose your content
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A step-by-step guide on how to show up in stories and create content that sells
This isn’t just content ideas—it’s a full content ecosystem, designed to remove the stress and confusion around social media so you can focus on showing up and growing your brand with ease.
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Full Brand Kit in Canva, including a custom color palette, typography, and logo variations
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Three Custom Brand Assets designed to elevate your online presence
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Ten Instagram Templates to make content creation seamless and aligned
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Enhance your brand with the visuals and digital presence it deserves.
Your brand should look as powerful as it feels. If you need a website or brand photography, these add-ons ensure your brand is fully embodied across every touchpoint.
Website Design ($2,500+)
A 3-page website designed for clarity, conversion, and ease—built on Showit, Kajabi, or Squarespace. Simple, stunning, and aligned with your brand.
Brand Photography ($2,500 - $4,000)
A strategic, guided photoshoot to capture your brand essence—from creative direction to final edits, ensuring every image reflects your energy and message.
Both add-ons are available exclusively for Vision Lab clients.
Bringing your vision to life in a way that feels aligned & impactful.
The Vision Lab
If your brand doesn’t fully embody the depth of your work, the authority of your voice, and the impact of your vision, it’s just noise. And noise doesn’t create demand.
You don’t need a logo. You don’t need a color palette.
You need a brand that works. A brand that speaks before you even say a word.
A brand that positions you exactly where you’re meant to be.
The Vision Lab is where that brand comes to life.
This isn’t surface-level branding.
This is a fully aligned, strategically positioned, deeply embodied brand experience—where your messaging, visuals, website, and content aren’t just cohesive; they are unmistakably you.
If you're done playing small, if you're tired of blending in, if you're ready for a brand that feels effortless, yet undeniable—this is for you.
The Vision Lab is For You If…
▴ You are starting (or rebuilding) your brand and want it to be done right from the start.
▴ You are tired of DIY strategies and generic branding that don’t reflect your depth.
▴ You are ready to step into a brand that is fully aligned with who you are and what you offer.
▴ You need a clear message, a powerful presence, and a brand strategy that magnetizes the right people.
▴ You want a brand that supports your business long-term—so you can grow without constant reinvention.
The solution? A structured, high-level brand execution process that ensures every part of your brand aligns, attracts, and converts.
Why The Vision Lab Works
The reason most entrepreneurs struggle isn’t lack of talent—it’s lack of alignment between their strategy and execution.
Branding is NOT just visuals.
Marketing is NOT just posting content.
Sales is NOT just having an offer.
You need a cohesive execution plan where your brand, messaging, marketing, and positioning work together seamlessly.
This isn’t a branding course. This is a hands-on, structured execution process that ensures your brand not only exists—but thrives.
HOW DOES IT WORK
Your brand isn’t just something you throw together—it’s built with intention, clarity, and strategy. Like everything I do, I’ve created a system that simplifies what feels overwhelming, removes the guesswork, and gives you a clear path forward. The Vision Lab is designed to take you from “figuring it out” to fully aligned, positioned for success, and backed by a plan that makes growth feel effortless.
We go through four strategic phases to ensure your brand isn’t just another business, but a powerful, recognizable presence that works for you—long-term.
Session 1: Brand Deep Dive (90 min)
We start with a deep-dive strategy session to get crystal clear on:
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Your brand positioning (how you stand out and attract the right people)
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Your customer journey (how clients move from discovery to purchase)
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Your offers and pricing (so your business supports your energy and lifestyle)
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Your Human Design alignment (ensuring your business feels natural and effortless)
What Happens Next:
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I refine everything we discussed and deliver your Brand Strategy Blueprint, mapping out your positioning, messaging foundation, and business structure.
You Receive:
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A Brand Strategy Blueprint outlining your core messaging, audience journey, and offer structure.
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Session 2: Messaging & Copy Strategy (90 min)
Now that we’ve built the foundation, we refine how you talk about your brand and offers.-
Developing your brand voice & messaging guide so everything you say sounds like you.
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Clarifying how to communicate your offers in a way that attracts and converts.
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Outlining website and sales page copy for those who need it.
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Structuring a 3-email nurture sequence to build connection with your audience.
What Happens Next:
I take what we discussed and craft your full messaging system and written assets.
You Receive:
✔ A Brand Messaging Guide to keep your voice and messaging consistent.
✔ Professionally written offer descriptions & email nurture sequence.-
Session 3: Brand Identity Consultation (90 min)
Your brand needs to look as powerful as it feels. In this session, we define your brand’s visual direction.-
Establish your brand identity (colors, fonts, logo variations, and branding elements).
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Outline the key brand assets you need (such as podcast covers, social graphics, or lead magnets).
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Discuss your overall aesthetic and visual direction to ensure alignment with your brand strategy.
What Happens Next:
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Our design team develops your Brand Identity Kit, which takes a minimum of two weeks to complete.
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We present your brand concepts, refine based on your feedback, and finalize your full brand identity.
You Receive:
✔ A fully designed brand identity✔ Brand Identity Kit in Canva (logos, fonts, color palette, and visual guidelines).
✔ Three custom brand assets designed specifically for your business.Timeline: The design process can take up to four weeks depending on revisions.
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Session 4: Marketing & Sales Growth (90 min)
With your brand fully built, we now focus on how to grow and sustain it.-
Outline your 12-month marketing roadmap so you always know what to focus on.
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Develop a sales and lead generation strategy that aligns with your business model.
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Build a launch strategy (for those rebranding or introducing a new offer).
What Happens Next:
I refine your marketing and sales strategy into a clear action plan.
You Receive:
✔ A 12-month marketing and sales strategy that removes the guesswork.
✔ A structured plan for visibility, demand, and long-term brand growth.-
Session 5: Social Media & Content Vault (90 min)
Now we build a system so you can show up consistently and market your brand with ease.-
Develop your content pillars and brand storytelling themes so your messaging stays focused.
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Map out 100+ content prompts, story frameworks, and caption formulas to make posting effortless.
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Create a content repurposing system to maximize your reach without constantly creating new content.
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Break down how to structure and schedule your content for consistency.
What Happens Next:
I build out your Trello Content Vault, customizing it to your brand and ensuring you have everything you need.You Receive:
✔️ A fully organized Trello board with:✔️ 100+ content titles, prompts, and captions
✔️ Story frameworks that make selling feel natural
✔️ Pre-written post examples so you’re never stuck
✔️ Posting strategy and content repurposing guide
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