My World
I’m Beatriz Dallago, a brand strategist, creative visionary, and unapologetic dreamer who’s passionate about helping purpose-driven entrepreneurs bring their boldest visions to life. Born and raised in Brazil until I was 8 years old, and raised in Atlanta, GA - since!
I’ve always been inspired by the power of storytelling and the beauty of authentic connection. I started my journey in marketing over eight years ago, and along the way, I realized that the most impactful brands aren’t built from trends—they’re rooted in clarity, alignment, and purpose.
As a Human Design enthusiast and a firm believer in the magic of individuality, I blend strategic expertise with tools like Human Design and Gene Keys to craft brands that not only stand out but feel like a true reflection of the people behind them(If you're curious I am a 2/5 Splenic Projector).
My approach is practical and thoughtful, because I know the process of building a business can feel overwhelming. My job is to bring focus, alignment, and actionable steps to the table—so you can lead with confidence and ease.
When I’m not helping entrepreneurs transform their businesses, you’ll find me planning my dream wedding in Santorini, traveling, or enjoying life with my fiancé and our multicultural family. I believe in building a life—and a business—that feels fulfilling, aligned, and uniquely yours.
If you’re ready to create a brand that inspires, connects, and thrives, I’m here to help you make it happen.
When I Stopped Trying to Fit the Mold, I Finally Found My Magic
It all started with one small change:
I stopped trying to do it all and started focusing on what truly mattered.
Years ago, I was running a marketing agency, pouring myself into helping clients with their branding and marketing strategies. On the outside, things looked successful. But on the inside, I felt disconnected. My work wasn’t lighting me up the way it used to, and I kept wondering: Is this really what I’m meant to be doing?
I realized something had to change. I took a step back, looked at the bigger picture, and reconnected with my purpose. I started studying alignment—not just in branding but in energy, vision, and values.
I dove into tools like Human Design and Gene Keys to better understand myself and the clients I was serving. And everything shifted.
Now, as a branding strategist and growth partner, I help purpose-driven entrepreneurs do the same.
I guide them to align their brands with their values and vision, creating something that feels authentic and resonates deeply with their audience. Because when your brand feels true to you, it transforms your business and your life.
Written in the Stars (and a Few Charts)
I'm half strategy & half woo woo.
I’ve always been fascinated by the way our unique energies shape the paths we’re meant to walk. As a 2/5 Splenic Projector, my design calls me to guide others with clarity and precision, seeing opportunities and potential where others might not.
My Taurus Sun roots me in stability and a love for creating something tangible and enduring, while my Capricorn Moon fuels my inner drive to build with purpose and integrity. At the same time, my Leo Rising reminds me to show up boldly, to shine in my authenticity, and to lead with warmth and creativity.
The themes in my Gene Keys and Human Design charts weave together a deeper story of my purpose. My Conscious Sun in Gate 27.2 speaks to my innate sense of care and the responsibility I feel to nurture others, while my Conscious Earth in Gate 28.2 challenges me to find purpose even in life’s uncertainties. On the unconscious side, my Sun in Gate 41.5 embodies the visionary energy of initiating new cycles, and my Earth in Gate 31.5 grounds me in the power of leadership through influence and communication.
Together, these tools have helped me connect the dots in my life and business, showing me not just what I’m here to do, but how I’m meant to do it. They’ve taught me the power of alignment—of leading with authenticity, embracing my strengths, and trusting the timing of my journey.
This is why I use these tools in my work, helping others uncover their own unique magic and build a life and business that truly reflects who they are.